Let's face it, it's hard to find good help these days. There is no exception when it comes to finding a good web video agency in Toronto. As the web video space explodes, businesses of all shapes and sizes are capitalizing on the power of web video, but it seems like "web video agencies" are sprouting up from individuals with nothing more than an i phone and a YouTube account. Your company will likely be in need of some sort of web video content production in the next few years so here are some things to look for when choosing a web video agency.
1) Do They Actually Have a Portfolio Online?
You would think this is a no brainer but when you search for web video agencies on Google you are very likely to find "web video" experts, but don't have a single video on their website. If you come across a company that claims to produce video content for the web, but doesnt have any video content on the web, it's probably a good idea to resume your Agency search.
2) If they have videos, how do they look?
You don't need to be Martin Scorsese to judge if something you see on the web is good, or not. Web video doesn't need to be broadcast quality, but it certainly needs to look and sound professional. If you see poor production quality, your likely dealing with amateurs.
3) What's their take on SEO
For those who don't know, SEO stands for Search Engine Optimization, and it is arguably the single most important aspect of online marketing. it is the basic principle of optimizing content to be found by search engines like Google. Video is playing a major role in the evolution of SEO and if the web video agency in question not have anything to say about it, I would be worried. Ask them. It could save you a lot of time and money.
4) What does their YouTube Channel look like?
This might seem arbitrary, but you can learn a lot about a web video agency from looking at their YouTube channel. YouTube is still the biggest player in the space and any reputable web video agency will have a professional looking channel with a variety of video content (see #2)
5) What else do they do?
In my experience, more often than not the "full" service internet marketing companies don't really excell at one thing. When your paying an agency to manage your web video strategy, they need to be on the cutting edge or performance will be effected. If they are a web development or internet marketing company that ALSO does video, be careful.
Obviosuly there are many more things to consider when searching for a web video marketing agency in Toronto, but these 5 suggestions should get you started. If your looking for an example of a legitimate web video agency, take a look at The Signature Video Group. Remember, whoever you hire will be responsible for your companies image online. Make sure they know what their doing.
Christopher Stasiuk
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