Other than pop culture references, like advertising Coke in a film or ribbing the current star, films rarely delved into current political issues. Hollywood's main foray into political issues was always based on dead presidents or fictitious political/legal dramas. It seems now that Hollywood is not satisfied with entertaining me; now they want to educate me, influence me. It is, of course, no secret that Hollywood attempts to, with great effect, manipulate us. They do so with a brilliant John Williams score or phenomenal scenery. They show us what we want to see: the good guys winning and the bad guys losing. They play to our emotions, which is exactly why we go to the movies. (at least it is for me) We, as an audience, fall for this willingly. We succumb to it like we do sleep after a 12-hour road trip with 2 kids.
Hollywood's is no longer taking us to places we have never been or dare to dream to go to. The movie theater is no longer a safe have for the realities of everyday life. Studios now see fit to insert their own political views in films and Box Office receipts reflect the trend. Revenues for 2005 are down a estimated 7.5% behind 2004's revenues of 24.1 billion dollars, which includes DVD sales and rentals.
With such a decrease in revenues, bank executives are seeking answers. The first person a banker goes after is one that seems to have no concern for money, the Artist. The executive's accuse the artist of not being creative enough, even though this year has seen far less sequels than in previous years. Lack of creativity in Hollywood does seem to be a reasonable answer... what other reason would there be to replace the imaginary with the newsworthy.
What recourse does someone have, without the resources or outlets of the Hollywood elite, to disagree? The simplest way is avoid the endorsement of an idea in Hollywood is not paying for it. Audiences are showing their discontent with op-ends in their escapist entertainment by not supporting them. DVD sales have even suffered with lack of growth in the market that was supposed to explode.
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